Marketing for sustainability involves understanding stakeholder language, being authentic about your brand and aligning your sustainability efforts with your organization’s communication and outreach efforts. In this video you will learn how to talk about your company's sustainability efforts in a way that is truthful, authentic and leverages your marketing efforts to enhance your company's strategy around sustainability.

 

Module Objectives:

  • Differentiate between authenticity vs. "greenwashing" in sustainability advertisements
  • Understand how metrics and storytelling can enhance a sustainable message to stakeholders
  • Realize that communicating the business case for sustainability has a better chance of sticking with customers and employees vs. just the moral argument alone